CLIENT
University Sexual Health Supplier
LOCATION
Oregon, USA
YEAR
Jan 2021 - June 2022
PLATFORM
ABOUT: Protection Connection is a sexual health organization at the University of Oregon. They work with the University Health Services to provide students with safer, free, and more accessible sex supplies.
THE ASK: Allen Hall Advertising, a full-service student-run advertising agency, was asked to grow engagement and awareness surrounding Protection Connection. The most important goal was to help Protection Connection spread vital sexual health information to UO students in a quick, comprehensive, inclusive, and engaging way.
THE TASK: As an Art Director, I was tasked with elevating the existing style guide, designing digital and print content, collaborating with a team, directing a photoshoot involving sex supplies, communicating my artistic ideas to clients, and much more. I worked alongside a team of two other art directors to spread awareness about Protection Connection by crafting easily-digestible content such as a zine, social posts, podcast covers, and a poster.
PHOTOSHOOT:
Goal: illustrate the brand's slogan "Empower Your Pleasure"
Strategy: What does “Empower Your Pleasure” really mean? We believed that consent can be practiced in every context and would like to demonstrate this by artistically photographing the merch in a variety of environments (e.g., in the bathroom, at home, etc.). We believe this also highlights our shared mission - bringing sex education to the masses.
The Team
Directors: Evan Harvey & Marissa Morales
Account Manager: Holden Fox
Project Manager: Michaela Hagel
Strategist: Kaeleigh James
Copywriters: Grace Newlin & Lainey Toole
Art Directors: Nick Guzman, Makayla Lee & Isa Ramos
Designer: Bryn D'Agostino
Social Media Strategists: Caroline Moore & Veronica Szmit