ABOUT: A Mt. Angel Vitamin company, Balanced Greens, manufactures energy food formulas. Their products are plant-based, vegan, keto, and paleo superfood products with a precise blend of raw organic ingredients to make the most powerful combination of super nutrients possible.
THE ASK: MDZN Studio, an independent, female, and minority-owned digital marketing agency, was asked to grow engagement and awareness surrounding Mt. Angel Vitamins. They wanted to establish their brand values on social media channels, while also increasing their gross profit margin.
THE TASK: In alignment with Mt. Angel Vitamins and Go-Out, I was responsible for managing the Balanced Greens brand Tik Tok. I was tasked with designing, copywriting, and scheduling posts for clients' tik tok channel. I designed posts that fit within the client's brand guidelines. I turned blog content into clear and concise post captions and visual content. I consistently checked in with my supervisor to make sure I was on track and asked any clarifying questions I had. Lastly, on a monthly basis, I scheduled content in Hootsuite in a timely manner. Through this role, I have cemented my passion to elevate various brands and foster connections with a spectrum of target audiences.
TIK TOK CONTENT:
CEO/Founder: Madison Whitcher
Head of Pinterest: Joee Perea
Social Media Strategist: Paige Kirkham
Ad Manager: Lauren Magnuson
Tik Tok Manager: Makayla Lee
Influencer Outreach: Bailey Marshall
Blog and Email Marketing: Makayla Swanson