Dietary Supplement Brand
Sep 2022 - Present
Instagram, Facebook and Tik Tok
ABOUT: An Oregon-based vitamins and supplements company committed to helping its consumers live simply and proactively manage their wellness.
THE ASK: MDZN Studio, an independent, female, and minority-owned digital marketing agency, was asked to grow engagement and awareness surrounding Mt. Angel Vitamins. They wanted to establish their brand values on social media channels, while also increasing their gross profit margin.
THE TASK: As a social media manager, I was tasked with designing, copywriting, managing influencers, and scheduling posts for clients' three social platforms. I designed posts that fit within the client's brand guidelines. I turned blog content into clear and concise post captions and visual content. I consistently checked in with my supervisor to make sure I was on track and asked any clarifying questions I had. Lastly, on a monthly basis, I scheduled content in Hootsuite in a timely manner. Through this role, I have cemented my passion to elevate various brands and foster connections with a spectrum of target audiences.
Profile Reach: 21k (+157%)
Post ImPRESSIONS: 4.8k (+123%)
Video Views: 19k (+65%)
Profile Views: 234 (+80%)
CEO/Founder: Madison Whitcher
Head of Pinterest: Joee Perea
Social Media Strategist: Paige Kirkham
Ad Manager: Lauren Magnuson
Tik Tok Manager: Makayla Lee
Influencer Outreach: Bailey Marshall
Blog and Email Marketing: Makayla Swanson